XLRATOR MEDIA LAUNCHES DESTINATION FOR GENRE FANS WITH THE “MACABRE” FILM COLLECTION ON HULU
LOS ANGELES (March 10, 2015) – XLrator Media today announced it will launch a destination for XLrator Media’s large and growing library of top genre films and other enthusiast content on Hulu, starting with the debut of the “MACABRE” collection which will begin streaming content on March 15, 2015. The announcement was made today by XLrator Media CEO Barry Gordon.
“MACABRE” will be a destination for some of the top independent horror and genre films from around the globe, and will be the first of several “premium-content” destinations to be launched this year by XLrator Media in the fast-growing “over-the-top” (OTT) distribution space. The company is seeking to develop a myriad of bespoke “OTT carriage deals” with leading digital and legacy platforms. Future enthusiast destinations coming to Hulu and other platforms in 2015 include “TURBO” for action film fans and offerings for fans of multi-cultural films and documentaries.
“With some of the top entertainment brands such as HBO, Showtime, CBS, Nickelodeon, and others having recently made announcements that they are going over the top (OTT), this is a clear sign that mainstream consumers are now ready for this new way to receive and view content. With this validation of the OTT delivery space, we saw an opportunity to develop a network of “narrow-casted” content destinations for high-quality independent films that appeal to enthusiast audiences,” said XLrator Media CEO Barry Gordon.
“We are launching our company’s OTT initiative with the ‘MACABRE’ Collection on Hulu. It’s taken us four years to cultivate the MACABRE brand to the genre community. With so many horror and genre films out there, consumers value a highly curated label like MACABRE that represents the best of breed,” said Gordon.